Instead, they chose the file name custom-popgrip_01.png The company could have used a generic name assigned to the image ie. Here is an image by PopSockets of their bestselling Custom PopGrip: Search engines will crawl your image file names, in addition to the text on your website. This will help your Shopify ecommerce store rank better on search engines like Google. However, it’s important to change titles to use relevant keywords to improve your image SEO. When you receive product images from your photographer, they will typically come with default titles. 5 Tips for Optimizing Photography on Your Shopify Store 1. After you have all your photography assets in place, you’ll need to optimize them to reduce site page load time, and to increase your search engine optimization (SEO) ranking on Google photos. This provides the confidence a customer needs in your offerings to add a product to their shopping cart, or make a purchase decision.īut product photography isn’t just as simple as pointing and shooting, or hiring a company with the right equipment, lights and space. Good photography can replace the missing senses, helping customers better understand your product even though they cannot physically interact with it. This is where photography plays an important role in selling online. We cannot physically see, touch or try a product in-person before we make a purchase. However, being able to browse items online from the living room or couch removes our in-person sensory experience. This also means that more Americans are feeling comfortable buying products online rather than in-store. Census Bureau estimated that retail ecommerce sales reached over 200 billion dollars in the second quarter of 2020. Why is Photography Important in Ecommerce Marketing?Įcommerce sales are growing online in the U.S. With this information, you should be able to add photos and videos to your ecommerce marketing strategy without compromising your site performance. We also provide tips for optimizing your visual content for the best site performance possible. Here, we explore why photography and videos are important for marketing your Shopify ecommerce store. In addition to your Shopify store, these make or break visual content pieces can influence purchasing decisions on market channels like Amazon, Facebook, Instagram, Pinterest, and TikTok. This means that high quality photography and video can be the difference between a conversion or no sale at all. Visual content directly impacts the perceived value of your brand.
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